adultswim Rebrand

This project reimagines Adult Swim’s identity and digital presence by translating its anti-corporate, experimental ethos into a contemporary web experience. The system is built around motion, interaction, and intuitive behavior, combining a revised logo, responsive typography, and animated interface elements that react directly to the user. Drawing from early-2000s television culture, post-internet aesthetics, and subcultural references, the design balances functional clarity with deliberate rule-breaking, extending Adult Swim’s distinctive visual language from broadcast into a living, interactive digital space.